Nat Heath
Building brand & sales copy with precision, poise and a touch of the avant-garde.
The right words make your audience feel before they think.
The knack lies in instinct. Knowing when a sentence should arrest the reader mid-scroll and when it should tiptoe through the mind so gently that the thought arrives as if their own.
I engineer language to fit the frame of a brand, building from a deep understanding of who it is, what it gives and to whom.
This is a philosophy built on the belief that a brand’s voice is its most prized asset. More memorable than its visual identity, more persuasive than its product specs.
My approach blends data, discernment and an aptitude for the unexpected turn of phrase that disrupts assumptions.
Whether it’s a web copy overhaul, a social media campaign or a product page needing effortless clarity, I forge prose that owns its space.
Bring me the raw material, I'll construct the copy.
Copy Solutions
Messaging architecture that builds trust and profit.
Clarifying Copy Audit
You're a competent writer who can follow direction. You just need the blueprint. An expert eye on your existing words, weeding the dead sentences and prepping the ground for you to be your own copy architect.
Learn how to improve your existing content with expert, conversion-driven insights. You'll get a copy critique to assess what's holding up and what's buckling under the pressure, plus brand voice and keyword analysis.
Deliverable: Loom video of Natalie explaining the suggestions and an annotated PDF report with example rewrites to get readers trusting, booking and buying. You can use these insights elsewhere in your copy.
From £250.
Website Copy Overhaul
You’re brilliant at what you do. You get recommendations and repeat business. You love talking about how your awesome products or services change lives.
But when they ask for your web link, you inwardly cringe. You’ve been meaning to update it, but there’s always something else to prioritise. Now, 7 years on and it doesn’t reflect the experience you’ve gained, or the value you provide.
It’s time for a revamp. You want your website to prove your expertise and bring in perfect-fit leads and consistent sales, even when you’re offline.
Deliverable: Perfectly polished copy for 4 high-converting or brand-building web pages.
From £800. Additional pages from £150.
Sales Pages That Convert
The higher the price, the longer the sales page needs to be, right?
Wrong.
You don't need to make your sales page as long as LotR. It's boring, not to mention disrespectful of your reader's time. Yes, it needs to be in-depth, but only as detailed as the reader needs to give you the yes. Anything extra just adds confusion and risks overwhelm.
You know your past sales pages have fallen prey to this and other mistakes. Errors that have cost you thousands in missed conversions. This time, you're determined to plug the leak.
Deliverable: One conversion-focused sales page to turn browsers into paying clients for your next launch.
From £500.
Profitable Email Campaigns
Email marketing was meant to be easy!
Throw in your offers, create a click-baitey subject line to get people to open it, they'll see your out-of-this-world offer and immediately obey your CTA.
I'm sorry but that's so 2012! Email marketing has moved on. Open tactics have evolved. Hell, even the law around email communication has changed.
You need up-to-date strategy paired with psychology-backed copy built around your campaign goal, audience, brand and message.
Boost your open rate with irresistible email subject lines and your bookings with copy that drives action.
Deliverable: A polished, persuasive 4 (or more) email sequence.
From £400. Extra emails from £75.
Social Media Campaign Kit
With attention spans shorter than ever and a billion other accounts vying for focus, how do you stand out and stop the scroll?
I have two words for you: Pattern disruption.
A combination of innovative design and arresting copy that breaks the hypnotic trance and demands a proper look.
Social media trends are constantly changing - it's impossible to keep up when you're focusing on delivering your outstanding products and services to your people. Now you can stop agonising over it.
Deliverable: 4 weeks of targeted posts (28 total), viral Canva templates for easy editing and reusing. Brand voice, designing and writing guide for future DIY projects.
From £700. Extra posts from £25.
Product / Service Page Pack
You’ve created thoughtful, life-enhancing products or services. You know your customers need your solutions. But they aren't receiving the WIIFM frequency - what's in it for me.
If your descriptions aren't broadcasting the benefits clearly enough to your customer, they won't give you their money. Simple.
You need benefit-first copy driven by audience data, competitor research and sales psychology. SEO + GEO keyword strategy that draws people to your pages, 24/7.
Deliverable: Strategic, purposeful product or service copy for 10 high-converting descriptions. Brand voice + writing guide for future DIY descriptions.
From £750. Additional descriptions from £75.
Client Feedback
What Previous Clients Have Loved
"Natalie was a pleasure to work with. She is a true professional with fantastic communication skills and did a great job. Easy to work with and always receptive to our needs. She consistently delivers outstanding work and never missing a deadline. I would definitely recommend her!"
Elletra Stefani, 30Day Fitness App
"Amazing, creative and visionary writer!"
Andrey, Ayana Crystals
"Natalie did a fantastic job on my press release. Great communication and fast delivery. I will undoubtedly be using her again!"
Bexyboo, small business owner